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Radio continues one of the most trusted and accessible media in the world, according to different international reports. The theme of the 2022 edition of World Radio Day is thus devoted to "Radio and Trust".
Building on more than a century of history, radio remains one of the most trusted and widely used media. Throughout the years, radio has provided affordable access to information in real time and professional coverage about matters of public interest, as well as guaranteed distance learning and entertainment. Bridging the gap between traditional and state-of-the art technologies, radio now offers a variety of content through different devices and formats, such as podcasts and multimedia websites.
Recent world events and the COVID-19 pandemic have eroded trust in the media in general, fuelled by the circulation of false content rapidly spreading on social media. But while studies reveal a global decline in trust in the internet and social networks, they show a rise in overall trust in the news. And many citizens still have greater confidence in radio than in other media.
Digital access to information is far from being equal, with huge differences remaining between regions and between communities. In comparison, radio remains affordable and can be listened to everywhere, even when electricity or connectivity are not reliable. It is also diverse and inclusive. Community radio, for instance, reaches out to those under-represented in the mainstream and social media, who may feel better understood and fairly portrayed and consequently trust their local station.
World Day Radio 13 Feb 2022
Title: World Day Radio 13 Feb 2022
Author: Sadaquat Rajput
Rating 5 of 5 Des:
Author: Sadaquat Rajput
Rating 5 of 5 Des:
FM 92 Radio continues one of the most trusted and accessible media in the world, according to different international reports. The theme o...
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